The EP Series was inspired by the challenges faced by athletes in ocean racing. Mustang Survival sought to create a balance between functionality and desirability by focusing on simplicity and highlighting unique innovation. The result is a system of equipment that includes flotation, outerwear, thermals, hand protection, and gear storage, all designed to work collectively to enhance the performance of sailors and protect them in extreme water environments.
What sets the EP Series apart is its use of Mustang Survival’s most advanced components to promote thermal management, mobility, comfort, and confidence. This allows athletes to focus on winning the race rather than worrying about their gear. The inflatable Personal Flotation Device (PFD) features core technology ingredients like Membrane Inflatable Technology™ and Hydrostatic Inflator Technology™, while the outerwear utilizes MIL SPEC 6.5™ with GORE-TEX®, a military-grade material proven to provide durability.
The design process involved extensive research, including user observation, interviews, focus group interaction, material lab testing, and prototype user field trials. The project, which started in January 2015 and concluded in October 2016, also faced several challenges. Ocean racing requires a high degree of adaptability in equipment, and Mustang Survival had to address user needs related to mobility, moisture management, durability, comfort, adaptability, and survival.
The EP Series is not just a collection of individual pieces of equipment; it's an integrated system that responds to ever-changing ocean environments. This adaptability allows each sailor to customize their assortment and adapt as needed, resulting in less stress and fatigue. The simplistic integration of the EP Series enables athletes to focus on their tasks because their comfort and protection are fully addressed.
In conclusion, Mustang Survival's EP Series represents a significant step forward in sailing equipment design. Its innovative approach to addressing the needs of elite ocean racing sailors has not only earned it the Golden A' Design Award but also set a new standard in the industry. The EP Series is a shining example of how design, technology, and innovation can come together to create a product that truly enhances the user's experience and performance.
Project Designers: Jared Rhind
Image Credits: Image #1 : Photographer Brenndan Laird, Stylist Melody Rhind, 2015.
Image #2 : N/A
Image #3 : Photographer Brenndan Laird, Stylist Melody Rhind, 2015.
Image #4 : Photographer Brenndan Laird, Stylist Melody Rhind, 2015.
Image #5 : Photographer Brenndan Laird, Stylist Melody Rhind, 2015.
Project Team Members: Jared Rhind
Cheryl So
Leah Herbison
David Westwood
Alex Kozma
Michaella Londry
Kyle Harland
Kevin Murray
Project Name: EP Series
Project Client: Jared Rhind